By implementing a structured product acceleration approach, we transformed a frustrating, inefficient development cycle into a streamlined, collaborative process.
Brought in to address critical issues within an application development process struggling with:
Engineering teams building from evolving, poorly defined requirements.
Business stakeholders defining needs "off the cuff" during demos.
Misaligned communication creating constant friction between teams.
Repeated expensive rework cycles after each demonstration.
Mounting frustration between technical and business teams.
Meetings viewed as battlefields rather than collaboration opportunities.
Conducted dedicated workshops with business stakeholders to extract and clarify the product vision.
Served as critical friend by asking probing questions about user needs and business objectives.
Partnered with UX/UI teams to create concrete design prototypes for early validation.
Facilitated productive feedback at the optimal moment—before coding began.
Bridged the gap between business stakeholders and engineering team.
Transformed vague requirements into properly estimated development stories.
Reactive Development
Constantly changing requirements and frustrated teams
Structured Process
Clear vision and collaborative refinement
With minimal requirement changes during implementation.
Increased excitement and alignment about the project.
Engineering team focused on technical excellence rather than frustration.
All parties could contribute their expertise effectively.
Recognized by CTO as internal case study for future projects.
Established best practice for development approach.
"Working with Bret on the project was an exceptional experience. From inception to delivery, the initiative moved with impressive speed, clarity, and precision. Bret demonstrated a rare ability to connect with stakeholder and align their needs, rapidly prototype solutions, and work with the developers to deliver results that felt as polished as they were practical. The outcome was not only highly functional, but it also captured the attention of senior leaders across the organization - several of whom remarked on its striking design and intuitive experience. This project remains one of the standout examples of smooth execution and high-impact delivery during his time with our team that others sought to emulate but could never achieve."
Bob Kusiak - Agile Enthusiast - Leader - Strategist
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